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Real science that creates thick hair... for real. The technology behind Amplify is so new it could only come from the leader in professional hair care, Matrix. In fact, it is so breakthrough that before they brought it to you, they took it to the patent office! SHAMPOO What It Is Leaves hair looking and feeling thicker. A weightless cleansing complex works beneath the surface of the hair fiber to add fullness. Actually generates volume with each use. What It's For Especially formulated for volumizing. Good on all hair types. Safe on chemically treated hair. How To Use It Thoroughly wet hair with warm water. Apply Amplify Volumizing Shampoo and work into a rich lather.     COLOR XL SHAMPOO What It Is Amplify Color XL Shampoo is a unique volumizing shampoo for color-treated hair, formulated to provide Xtra volume, Xtra shine, Xtra long color wear! What It's For Especially formulated for volumizing. Good on all hair types, especially color-treated hair, with UV filters to protect color from fading or washing out. Color XL increases hair thickness and diameter with every use. Safe on chemically treated hair. How To Use It Use on wet hair; work rich lather throughout. Rinse and follow with Amplify Conditioner.     Volumizing Conditioner What It Is Provides weightless conditioning that hydrates and protects hair's strength while giving hair more volume and thickness. Hair is manageable and shinier. What It's For Especially formulated for volumizing. Good on all hair types. Safe on chemically treated hair. How To Use It Thoroughly wet hair with warm water. Apply Amplify Shampoo and work into a rich lather. Apply Volumizing Conditioner and rinse.     Instant Conditioner What It Is A leave-in conditioner that locks in the benefits of Volumizing Shampoo. Maximizes hair's fullness and helps repair damage. Heat-activated to protect hair during styling. What It's For Especially formulated for volumizing. Good on all hair types. Safe on chemically treated hair. How To Use It After using Amplify Volumizing Shampoo, mist evenly over wet hair and comb through. Do not rinse.     Foam Volumiser What It Is An incredibly light volumizing foam that gives hair maximum volume as it adds style support. Delivers incredible body, bounce and lasting style control on wet or dry hair. Works synergistically with Amplify Volumizing System to leave hair looking and feeling thicker. What It's For Especially formulated for volumizing. Good on all hair types. Safe on chemically treated hair. Medium to firm control. Never sticky; does not flake. Brushes through easily leaving hair touchable. Controls frizz and static electricity. Provides medium to firm support with long-lasting memory hold. How To Use It Use on wet or dry hair. Apply foam evenly through hair for maximum volume. Style as usual.     Liquid Gel What It Is Amplifies hair thickness and volume with its unique weightless "memory hold." A light, flexible gel that is alcohol-free and creates long-lasting styling results. Dries without flaking. What It's For Especially formulated for volumizing. Good on all hair types. Safe on chemically treated hair. Light, flexible control. How To Use It First shampoo and condition with the Amplify System. Squeeze a small amount of Amplify Liquid Gel into your palm. Rub your hands together to distribute it well into both palms. Starting at the scalp area, apply Liquid Gel evenly to clean, damp hair. Comb through for even distribution. The hair is now ready for blow drying or setting.     Root Lifter What It Is Especially developed to build body and thickness where hair needs it most-the roots. A directional "snozzle" applicator provides optimal lift with a weightless, humidity-resistant formula. What It's For Especially formulated for volumizing. Good on all hair types. Safe on chemically treated hair. Medium to firm control. How To Use It Shampoo and condition with the Amplify System. Towel dry. Direct snozzle applicator close to the scalp. Apply to areas where you need lift most. Gently massage on to root and scalp. Blow dry, set, or dry naturally.     Hairspray What It Is Fast-drying, ultra-fine mist delivers strong, flexible hold that helps maintain hair's body and volume. Easily shampoos out leaving no build-up. Static-free hair spray holds styles and leaves hair shiny What It's For Especially formulated for volumizing. Good on all hair types. Safe on chemically treated hair. Working/finishing, firm hold. How To Use It For added body, volume and texture: On dry hair, lightly mist and finger rake hair until dry. Style as desired. For finished looks: On dry hair, lightly mist all over. Let dry naturally. For extra shine and hold, respray after 1 minute. <<BACK